Google’s Pixel lineup has never sold as well as you might expect from a massive company like Google. At some point, people blamed Google for its lack of effort. But, with the release of the Pixel 6 series last year, things started looking up for Google. The Pixel 6 alone ended up selling more than the Pixel 4 and 5 combined. Now, Google has just unveiled the entire Pixel 7 lineup and it’s got high ambitions for the follow-up.
Here’s everything that Google announced at the recent Made By Google event:
- Pixel 7 – £599 / $599 / AU$999
- Redesigned back camera pump
- New punch-hole style front camera
- Google Tensor G2 processor
- Android 13
- Pixel 7 Pro – £849 / $899 / AU$1299
- Triple-lens camera with pill-shaped cutout
- Polished aluminum finish
- Aluminum camera bar
- Android 13
- 30x camera zoom
- Pixel Watch – £340 / $350 / AU$550 for the Wi-Fi and GPS edition and £380 / $400 / AU$650 for the LTE version
- Rounded-edges
- Three stainless steel finishes: black, silver, and gold
- Heart rate sensor
- ECG readings
- Google Tensor G2
- This is the in-house chip powering the Pixel 7 and Pixel 7 Pro
- Excellent AI computation capabilities
- Pixel Tablet
- Can be used as a tablet and as a Nest Hub
- Use “nano-ceramic” coating inspired by porcelain
In a world of price hikes, it’s refreshing to see Google selling the Pixel 7 at the same price as the Pixel 6 did at launch. This should endear the new phone to the more economically-minded audience. It’s believed that Google will launch a Pixel 7a (or whatever it decides to name the successor to the Pixel6a), so we should see a more affordable alternative in a few months.
What stands out from the Pixel 7 and Pixel 7 Pro is the emphasis on privacy and security. It’s probably not enough to hold a candle to Apple’s established branding, but the combination of the Titan M2 chip, built-in VPN, facial recognition, and fingerprint scanner, should get fans to take notice.
The only question now is, is it enough for consumers to line up for an upgrade?
