Kick has been making waves in recent months, quickly rising to compete with the titan of streaming, Twitch. Born from the aspiration to liberate creators from the increasing restrictions of Twitch, Kick is thriving in its bid to fall the titan.
In an audacious bid, Kick has attracted the talents of renowned names such as Felix “xQc” Lengyel and Kaitlyn “Amouranth” Siragusa. Its prospects are promising, and the spotlight intensifies as another heavy hitter appears to be considering a move to Kick: the maverick, Logan Paul.
Logan Paul, the notorious YouTuber and boxer, has openly contemplated the thought of migrating to Kick on his ImPaulsive podcast. “What’s up, unnamed platform? You want the number one podcast in the world? […] We can bring our booming audience over to y’all. 50 billion, we’ll take it,” he announced, possibly with a touch of jest, yet hinting at a potential move. However, despite Paul’s financial independence, the prospect of Kick meeting this staggering demand could make it a hard deal to refuse.
Paul was initially skeptical about Kick’s ability to fund the colossal $100 million non-exclusivity deal they handed xQc. This disbelief was dispelled when he remembered that Kick is financially backed by Stake, a crypto gambling service known to rake in hefty profits. This revelation brought the discussion back to his potential migration.
Whether Kick can seize this opportunity and bring in one of YouTube’s most formidable names remains to be seen.
The potential move from Paul signifies a rapidly changing digital landscape. New platforms are emerging, challenging the status quo and igniting an arms race to secure high-profile creators. While apps like Threads vie for space with Twitter, the upstarts like Kick are taking the fight to Twitch and YouTube. Thus, the signing of Paul could prove even more disruptive. His diverse ventures, from a popular energy drink to his latest stint in the WWE, have solidified his standing in the world of entertainment. Kick could stand to gain much from incorporating Paul into its fold, yet the reality of this potential acquisition is still hazy.
In this digital gold rush, Kick has shown it isn’t backing down, having proven its financial prowess. The looming question now is whether it will make a move for Paul, and if so, what sort of offer it will table. Despite Paul’s exaggerated $50 billion demand, a non-exclusive arrangement could open up a window of opportunity.
While we wait for the dust to settle and the next chapter of this digital story to unfold, it’s apparent that Kick is changing the game. Regardless of whether Paul becomes part of the Kick team or not, the future seems to hold great promise for this rising platform. And if the rumours are anything to go by, we may see the likes of Dr Disrespect soon joining the ranks of this flourishing stream service.
As for Logan Paul, he’s as over as anyone can be, or at least that’s what they say in the WWE. He’s currently set to square up against Ricochet at SummerSlam in Detroit on August 5.
