In what has been an annual cross-promotional effort, Activision and Burger King have partnered once again to bring an extra side of gaming perks with your fast-food order. The collaboration revolves around Call of Duty: Modern Warfare 3, which have become the talk of the town for its relative lack of quality yet it’s still selling well. This partnership offers the players the chance to snag limited-time in-game skins and experience boosts, thereby blending the world of fast-food with virtual combat in an unprecedented fashion.
Starting November 7, Call of Duty enthusiasts in eligible countries can partake in the exclusive Modern Warfare 3 meal – the Bacon Feast Whopper at Burger King. Alongside the meal, fans will be treated to free in-game rewards. It’s part of a strategic move to celebrate the launch of Modern Warfare 3, set to release on various platforms including PlayStation 4, PlayStation 5, Xbox One, Xbox Series S/X, and PC, on November 10, with early access to the game’s campaign mode for those who pre-ordered a digital copy beginning November 2.
With the first meal purchase, players will earn a Burger Town-themed Calling Card, an Emblem, and one hour of double experience (2XP). The second purchase ramps up the excitement, offering a Burger Town King Skin – inspired by Burger King’s iconic mascot, The King – and an additional hour of 2XP. Notably, while players can redeem multiple hours of the double experience with each meal purchased, only one of each in-game reward can be claimed per purchase.
William Gahagan, senior director of global partnerships at Activision, expressed plenty of enthusiasm for the renewed collaboration with Burger King, highlighting the dynamic activations in store for fans. Similarly, Andrea Beer, director of global brand communication at Burger King, emphasized the brand’s commitment to engaging with gamers by offering more benefits and a compelling operator skin, alongside the scrumptious Bacon Feast Whopper meal.
The campaign’s reach is extensive, spanning 20 countries including the Netherlands, Dominican Republic, Australia, and several Latin American nations, among others. The excitement isn’t limited to the digital realm either; some physical Burger King outlets have undergone a makeover, showcasing the game’s signature red color scheme and adorning their spaces with the game’s cover art and themed decorations.
Burger King has gone red and added some decorations for their collaboration with Call of Duty: Modern Warfare III.
Here’s a look at one spotted in Puerto Rico by @MarsikBatman! pic.twitter.com/Jl1B1T06sa
— ModernWarzone (@ModernWarzone) November 7, 2023
Yet, for those outside the participating countries, the chance to be part of the frenzy isn’t entirely lost. While a friend in one of the eligible countries might be the easiest way to obtain these exclusive items, resourceful fans may turn to online marketplaces, albeit with caution to avoid potential scams or scalpers.
With a franchise as revered as Call of Duty, such marketing tie-ins heighten the overall anticipation and hype regarding a game’s release, even if it’s a “premium DLC” like Modern Warfare 3.
The coupling of fast food and gaming may be seen as an unconventional pair, but the strategic alliance between Burger King and Activision Blizzard has proven effective before and there’s no reason why it wouldn’t work now. This innovative approach not only drives sales but also fosters a deeper connection with consumers, tapping into their passions and creating a shared experience that resonates beyond the transactional nature of buying a meal or a video game.
As the gaming industry continues to expand its horizons, collaborations like these offer a glimpse into how brands can creatively engage with their audiences, offering more than just a product, but an immersive experience that enriches a fan’s lifestyle.
Call of Duty: Modern Warfare 3 is the first game in the franchise to be released under the Microsoft Gaming umbrella. It is, however, still not going to be available on Game Pass as will every other Activision Blizzard game until Microsoft can sort things out.
