World of Warcraft wants to be the MCU of MMOs

The popular MMORPG predates the Marvel Cinematic Universe but it's apparently taking inspiration from the multi-billion-dollar franchise.


To be fair, World of Warcraft has always had the potential to be like the MCU if not better.
To be fair, World of Warcraft has always had the potential to be like the MCU if not better.

Blizzard Entertainment has unveiled an ambitious blueprint for the future of its flagship MMORPG, World of Warcraft. With the game nearing its 20th anniversary, Chris Metzen, the recently reinstated executive creative director of World of Warcraft, has announced a trilogy of expansions that will collectively be known as The Worldsoul Saga. This saga will be taking place over several years, starting with The War Within in 2024, followed by Midnight and concluding with The Last Titan. But, while it’s certainly ambitious, Blizzard is apparently aiming even higher than expected.

John Hight, the general manager of Warcraft, describes this trilogy as one of the most ambitious creative ventures ever attempted for the game, as per a recent interview with IGN. Each expansion, while narratively self-contained, will play a role in a larger story arc, drawing parallels to the storytelling approach popularized by the Marvel Cinematic Universe. The commitment to this extensive narrative framework signals a strategic shift for Blizzard, aiming to cement the game’s legacy while charting a course for its future.

The War Within promises to plunge its players into the depths of an ancient civilization that lurks beneath the planet’s surface, presenting both utopian and dystopian visions of the future. This incoming expansion will raise the level cap to 80 as it introduces players to a new continent, Khaz Algar. Additionally, it will feature a playable Titan-forged race called the Earthen and new gameplay mechanics like Delves and Warbands, enhancing the social and communal aspects of the game.

World of Warcraft's narrative has suffered in recent years but, with Chris Metzen back, things are starting to look up.
World of Warcraft’s narrative has suffered in recent years but, with Chris Metzen back, things are starting to look up.

The introduction of Warbands, in particular, has sparked considerable enthusiasm among World of Warcraft fans. It’s an account-wide alt system, aiming to streamlining the gameplay experience by allowing for shared achievements, banks, reputations, and more across characters. Michael Bybee, the executive producer for the first of the trio of expansions, characterizes this feature as a “value shift” for Warcraft, indicative of a broader strategy to remove barriers and foster a more integrated experience for players.

Transparency has become a cornerstone of Blizzard’s communication strategy, with the company laying out a clear and defined roadmap for the next three expansions. This approach not only builds trust but also assures players that it will be supporting and refining features like Warbands for years. By divulging the saga’s overarching narrative, Blizzard has encouraged both veteran and new players to embark on this journey, reassuring them that they can join the saga at any chapter without feeling left out.

However, the decision to announce a three-part saga has seen its fair share of criticism. Critics have been raising concerns about the potential for content saturation and the dilution of narrative impact, a challenge that has also faced the MCU in recent years. Moreover, there are apprehensions regarding the pace of expansion releases, especially since parts two and three will revisit existing areas within the game. While Blizzard has hinted at an accelerated development cycle, there remains a delicate balance between maintaining narrative coherence and reacting to community feedback.

Wouldn't it be something if World of Warcraft had its Endgame-like moment in the future?
Wouldn’t it be something if World of Warcraft had its Endgame-like moment in the future?

In terms of monetization, the trilogy structure presents multiple opportunities for Blizzard to capitalize on initial release hype and sustain revenue through expansion sales and monthly subscriptions. This model, while financially sound, has raised questions about its implications for the player experience and the value proposition of each expansion, especially as Blizzard is charging a premium for a three-day head start.

As World of Warcraft prepares to embark on this grand narrative odyssey, it stands at a crossroads. The Worldsoul Saga represents a bold commitment to storytelling, community engagement, and game evolution. However, its success will ultimately hinge on Blizzard’s ability to deliver compelling content, maintain a balanced development pace, and find a way to navigate the complexities of player expectations and market dynamics.

As the saga unfolds, it will be fascinating to witness how this storied franchise evolves and whether it can capture the magic and longevity of the MCU in the realm of MMORPGs.

World of Warcraft is, at the very least, off to a good start with its MCU-like endeavors.
World of Warcraft is, at the very least, off to a good start with its MCU-like endeavors.

If we’re lucky, console players will be able to join in on the fun before it concludes.

Ray Ampoloquio
Ray Ampoloquio // Articles: 7186
With over 20 years of gaming experience and technical expertise building computers, I provide trusted coverage and analysis of gaming hardware, software, upcoming titles, and broader entertainment trends. // Full Bio