Taylor Swift, a global icon in the arena of music and entertainment, has consistently redefined the boundaries of her art throughout her career. Now once again, she’s making headlines, this time for her upcoming Eras Tour concert film.
According to a report from The Hollywood Reporter, Taylor Swift: The Eras Tour concert film is projected to open with a record-breaking $100 million, based on advance ticket sales that reached an impressive $10 million within just hours of it going on sale. By the next day, this figure had surged to $26 million, which explains why the film is now forecast to earn at least $150 million at the domestic box office.
To put this into perspective, the Taylor Swift film is on track to surpass the openings of other notable concert films such as Hannah Montana and Miley Cyrus: Best of Both Worlds Concert with $31 million, Michael Jackson’s This Is It with $23.2 million, and Justin Bieber: Never Say Never with $29.5 million.
Currently, Justin Bieber: Never Say Never holds the record for the highest-grossing concert film domestically with just $73 million, though it is overshadowed by Michael Jackson’s This Is It at the worldwide box office with an incredible $181 million earned.
Advance ticket sales for Taylor Swift: The Eras Tour concert film amassed an astonishing $26 million within the first 24 hours, eclipsing the previous record held by 2021’s Spider-Man: No Way Home, which saw $16.9 million in first-day ticket sales. In response to Swift’s announcement, Hollywood studios swiftly reshuffled their October release calendars.
Universal and Blumhouse, in particular, moved up the release of The Exorcist: Believer from October 13 to October 6, with producer Jason Blum humorously attributing the change to Taylor Swift’s impact, with the hashtag #TaylorWins. AMC also announced plans to hold at least four showtimes a day on Thursdays, Fridays, Saturdays, and Sundays at all of its U.S. locations.
Concert films have always held a special place in the hearts of music fans. They capture the electric energy of live performances, allowing fans to relive their favorite moments on the big screen. Over the years, many artists have ventured into this space, with some films achieving remarkable success, such as One Direction: This Is Us, Katy Perry: Part of Me, and Jonas Brothers: The 3D Concert Experience.
With the evolving landscape of entertainment, many artists are now exploring streaming platforms for their concert films. Deals with streaming giants like Netflix are becoming increasingly common, as seen with Beyonce’s reported $60 million deal for her 2019 film Homecoming and even Taylor Swift’s other concert film Reputation Stadium Tour, which was released on Netflix in 2018.
