WWE embraces LA Knight with new merch ahead of Money in the Bank

LA Knight and Logan Paul are considered the heavy favourites to win the Men's Money in the Bank Ladder Match this year.


LA Knight has come a long way but he's got even further to go if he plays his cards right.

Every so often, a wrestling star catches the crowd’s attention with a unique blend of charisma, skill, and quotability. A good and very recent example of a rising luminary is LA Knight, who is apparently making fans in the stands and backstage.

This week, LA Knight’s fans were treated to a pleasant surprise. A new official WWEShop shirt for Knight hit the market, now available in two color variants – classic black and vibrant yellow. The shirt’s design, sporting the “YEAH” catchphrase, represents a clever nod to Knight’s magnetic personality.

LA Knight, during an appearance on “The Bump,” divulged that the origins of the “Yeah” catchphrase trace back to his initial days at the WWE Performance Center. Knight noted that he inadvertently began the trend of responding with a simple Yeah that quickly caught on with his peers. Today, that humble utterance has grown into a popular rallying cry among fans.

LA Knight has often been referred to as a modernized version of a throwback star modeled after Stone Cold and The Rock.

Knight’s journey in the WWE has been anything but linear, however. After an unsuccessful first stint, he left the company in an attempt to seek greener pastures only to return in 2021. This time, he arrived equipped with valuable experiences and championship victories from his tenure with Impact Wrestling and the National Wrestling Alliance. He reintroduced himself to WWE fans last spring under the fleeting Max Dupri gimmick. Following Triple H’s ascendancy to WWE’s Chief Content Officer, Knight reassumed the character he’d previously portrayed on “WWE NXT.”

The latest updates indicate that LA Knight is poised for a potential big win. Booker T, WWE Hall of Famer, has publicly expressed his desire to see Knight take home the Money in the Bank contract, which might happen if Triple H has his way.

But what makes the “YEAH” shirt particularly special is its subtlety. Unlike most WWE merchandise, it doesn’t overtly scream ‘wrestling.’ This quality sets it apart, making it a wearable option beyond WWE events. It aligns with a trend amongst the most popular wrestling shirts like DX, NWO, BC, and Austin 3:16 – all boasting simple, versatile designs that appeal to a broader audience.

LA Knight would quite the swerve to put up against Seth Rollins and, most especially, Roman Reigns.

Despite some fans expressing a preference for fewer “YEAH’s” on the shirt and a more prominent LA Knight logo, it’s clear that WWE is throwing its weight behind this rising star. As fans await Saturday night’s match, they can express their support for LA Knight by donning the new “YEAH” shirt, cheering him on as he scales the ladder to new heights.

Ray Ampoloquio
Ray Ampoloquio // Articles: 7186
With over 20 years of gaming experience and technical expertise building computers, I provide trusted coverage and analysis of gaming hardware, software, upcoming titles, and broader entertainment trends. // Full Bio