Between Passion and Profit: Xbox’s Strategy for Game Revivals

Despite no confirmed revival plans, titles like Hexen, Call of Duty and Guitar Hero may potentially see a resurgence on the platform.


Despite seeing just two game releases, the Hexen franchise holds a special place in the hearts of FPS fans.
Despite seeing just two game releases, the Hexen franchise holds a special place in the hearts of FPS fans.

In a recent conversation on the official Xbox podcast, Phil Spencer, the CEO of Microsoft Gaming, discussed prospects of revisiting older Activision Blizzard franchises. This comes on the heels of Microsoft’s merger with Activision Blizzard, which has since served as fodder fueling rumors and speculations.

The podcast, hosted by Jeff Rubenstein, who succeeded Larry Hyrb earlier this year, was the perfect opportunity for the long-time Xbox head to address the massive portfolio of franchises now under Xbox’s wing. Notably, the conversation took a nostalgic turn when Rubenstein inquired about the potential revival of iconic games like Guitar Hero or Tony Hawk Pro Skater.

However, one specific franchise seemed to take center stage in the discourse: Hexen. Phil Spencer’s evident fondness for the game isn’t a secret; he once wore a Hexen t-shirt during the Xbox Games Showcase while frequently mentioning the game in the context of potential revivals. Yet, Spencer confirmed that, despite personal sentiments, there is currently no official plan to bring back Hexen. He did, however, emphasize Xbox’s willingness to fully support a revival if a team felt genuinely passionate about the project.

Spencer’s overarching sentiment was clear: the integrity and passion behind the game are paramount. He asserted, “I just don’t think that a team working on something that isn’t their passion leads to the best result.” A principle that holds true for all franchises, be it Hexen, Crash Bandicoot, or even Viva Piñata. The core message was unmistakable: a game’s success is rooted in the genuine enthusiasm of its creators.

Another pivotal point in the discussion was Xbox’s historical track record in leveraging established franchises. The ever-candid boss admitted to Xbox’s past shortcomings in this area, hinting at the significant potential the Activision Blizzard acquisition brings. He expressed optimism about the Xbox Game Pass serving as a potential vehicle to breathe new life into a select number of franchises each year.

Beyond Hexen, the expansive catalog of titles now available to Xbox offers a vast playground for developers to tinker or play with. With franchises spanning multiple decades and several platforms, from Call of Duty to Crash Bandicoot, it’s a challenge now for Microsoft to manage these beloved memories well. Spencer emphasized the importance of revisiting older franchises with utmost care, ensuring that the endeavors are backed by motivated teams committed to making a real impact, rather than just for financial gain or publicity.

Prototype is a good example of a franchise that Microsoft should try to revive.
Prototype is a good example of a franchise that Microsoft should try to revive.

The Tokyo Game Show saw Spencer voicing his interest in a MechAssault revival. In the same vein, Sarah Bond, an Xbox executive, acknowledged the calls for a reboot of Blizzard’s StarCraft series, fueling speculations of its potential comeback.

Moreover, the acquisition has paved the way for Xbox to contemplate the reintroduction of franchises like Guitar Hero, Spyro the Dragon, Hexen, True Crime, and several others. Phil Spencer’s vision appears to be one of collaboration and empowerment, as he envisions spending time with Activision teams, understanding their passions, and helping them to realize their dreams. The overarching philosophy being championed is that while reviving a franchise, the process should be organic, driven by genuine interest, and not mere obligation.

Bobby Kotick, Activision’s outgoing CEO, has reportedly alluded to a Guitar Hero revival under Microsoft, although the actual confirmation remains pending. Yet, amidst the myriad of possibilities, it’s clear Spencer’s mantra isn’t to force a revival. Gaming development should be a product of genuine passion, enabling the creation of experiences that both honor past memories and pave the way for innovative adventures.

We're pretty sure Tony Hawk is still up for another game if Microsoft comes calling.
We’re pretty sure Tony Hawk is still up for another game if Microsoft comes calling.

If anything, Spencer’s approach is refreshing. It remains to be seen if it well bear fruit or not.

Ray Ampoloquio
Ray Ampoloquio // Articles: 7186
With over 20 years of gaming experience and technical expertise building computers, I provide trusted coverage and analysis of gaming hardware, software, upcoming titles, and broader entertainment trends. // Full Bio