Game-related rumors and leaks are quite common in the entertainment industry and create quite a buzz for everyone involved (the insiders and the consumers alike). We've seen both fake and accurate data ahead of game releases for several years. The "leaks" and "insider" culture have taken over the internet recently.
There are numerous reliable and trustworthy insiders out there, but due to the actions of one individual, their credibility might also get jeopardized. One of the recent insiders named TheRealInsider quickly gained popularity after leaking the Assassin's Creed Mirage ahead of Ubisoft Forward when the game was planned to be announced officially.
Given the reliability of this "insider information," TheRealInsider gained a massive following. When the game was officially revealed, there was no doubt that the account was trustworthy in the leaks department. However, it seems that this was not an insider's job but rather the result of breaking a Non-Disclosure Agreement (NDA).
In an accidental twitter reply, TheRealInsider's true identity was revealed as the author forgot to change their account before replying. It turns out, TheRealInsider is none other than a popular Australian Youtuber who goes by the name Dan Allen Gaming. Dan has over 189k subscribers (at the time of writing this article).
Dan was on good terms with Ubisoft and had received the details about the upcoming game directly from them. He signed an NDA but secretly leaked their information through his "insider" account, TheRealInsider. It didn't take long before people started noticing the connection between the two accounts, both of which have now been deleted.
So it looks like theRealInsider is apparently DanAllenGaming
Look like forgot to change account and Jason been investigating
Now TheRealInsider account don't exist and Dan account went private pic.twitter.com/FhwAQWdWUj
— Kjn (@Kjngamer) September 19, 2022
This act does not only hurt the developers and the publishers of the game but also other content creators who already have a good relationship with the publishers. This behavior will call for even stricter regulations from the publishers where they might hesitate to give any information to Dan's peers in the same industry. The publishers will be much more careful now, hurting other creators.
After deleting his Twitter accounts, Dan uploaded a 5-minute apology video on his Youtube channel. In the video, not only does he confess to being TheRealInsider, but he also claims to be better in the future. The sad thing is that the damage has already been done, and no publishers will risk working with someone willing to break their NDA.
Following the incident, Ubisoft acknowledged this fiasco in a recent statement released by the company's spokesperson.
"We regularly provide access and information on our games under NDA to trusted partners. When that trust is compromised, or information is leaked by an individual, it's not only damaging and demoralizing to our teams, but it takes away from an exciting reveal moment and experience for our players. While we won't speak on an individual case, we do take these matters seriously and will manage accordingly."
They haven't mentioned Dan Allen Gaming directly, but it is apparent who they're referring to here. In any case, when a company trusts someone, there is an embargo set in place that is not meant to be broken.
Dan has also posted leaks about other games, such as Silent Hill and Metal Gear Solid, but has denied and dismissed the leaks as fake. Interestingly, some reliable leakers have also been talking about these games. It is possible that Dan used the information posted by other insiders and used it as his own without knowing anything about them. Given his original AC leak's hype, everyone also believed his other leaks.
To end things on a positive note, we do have some good news about the upcoming Assassin's Creed game, as the developers confirm there won't be any loot boxes in the game.