Shang-Chi opened lower than Black Widow
By Geoff Borgonia
September 9, 2021
Shang-Chi and the Legend of the Ten Rings is a box office success, but the opening weekend is lower than Black Widow.
Shang-Chi and the Legend of the Ten Rings made $71.4M for the 3-day opening.
David A. Gross:
Under normal conditions, Marvel would not launch on Labor Day and the opening would be bigger.
Black Widow was a hybrid release, which was available on the same day in theaters and on Disney+ Premier Access.
Scarlett Johansson and her legal team are in the midst of a lawsuit which is stemming from the alleged loss of revenues.
The release strategy of Eternals is still tentative based on the results of Shang-Chi and the Legend of the Ten Rings.
As of this date, there is no official word yet from Disney on whether or not the release strategy for Eternals will be kept or altered.
Shang-Chi and the Legend of the Ten Rings is currently running in theaters where available.
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