Riot Games and FTX nail down LoL e-sports marketing deal
By Aron Gerencser
August 4 2021
Riot Games and crypto exchange FTX have just finalized a 7-year sponsorship deal.
FTX will sponsor League Championship Series (LCS) games and their branding, name and logos will be displayed as advertisements at these matches.
Various graphs and metrics of in-game gold quantities held by competing teams will appear on displays bearing their branding.
This is already a little more involved than a pedestrian sponsorship agreement, and on top of this FTX is also directly sponsoring the “LCS Most Improved Player Award”.
FTX also made a $210 million deal with Team SoloMid which led to the team being renamed to "TSM FTX".
FTX rival Coinbase has partnered with LCS team Evil Geniuses, and is also sponsoring the ESL in the StarCraft II and Counter-Strike tournaments.
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