EA shoots down "video ads in games" rumors


By Ray Ampoloquio July 5, 2021

Video game ads aren't coming to Electronic Arts' games anytime soon.

At least, that's what EA claims after rumors of it introducing in-game video ads to its games started popping up.

When news broke that Electronic Arts had struck with Simulmedia, fans expressed concern.

Simulmedia is the very same company that is behind the playerWON in-game advertising system that awards players for watching video advertisements in games.

It also didn't help that, on the other side of the deal, this is EA we are talking about.

The publisher is known for its money-centric business practices and in-game ads would certainly fit in with its reputation.

EA issued the following statement:

"Following incorrect reports suggesting that we are looking to introduce ‘TV-style’ commercials into our games, we wanted to clarify that in-game advertising for console games is not something we’re currently looking at, or have signed any agreements to implement."

The statement of course leaves the door open for EA to pivot and add video game ads to its games in the future.

Stay tuned to Xfire for more EA and video game news.