Ariana Grande is holding a virtual concert in Fortnite
By Ray Ampoloquio August 1, 2021
While several singers have tried to hold their own Fortnite virtual concert, very few have managed to reach the same heights as Travis Scott did back in 2020.
Now, an even bigger star is set to turn Fortnite into her own playground.
Ariana Grande is scheduled to hold her own virtual concert in Fortnite from August 6 to August 8.
It appears that Epic is setting up Grande's event to be of the same magnitude as Scott's was a year ago.
Epic Games explains that the Rift Tour is going to take place on August 6 (6:00 PM ET), with subsequent shows on August 7 and 8, to make sure that everyone from other time zones can also watch the concert.
Epic warns that concertgoers might want to login earlier (at least an hour before the concert is scheduled to go live) as the playlist will go live at least 30 minutes before it starts.
To no one's surprise, Epic is celebrating the Rift Tour with themed cosmetic items.
Similar to previous Fortnite performances, this is part of Epic's attempt to keep giving players more reasons to come back and for gamers who wouldn't otherwise play Fortnite to give the Battle Royale title a chance.
These types of marketing stunts have proven themselves to be quite lucrative for Fortnite in the past.
We highly doubt that a virtual concert featuring the "7 Rings" singer will not pull in as much as Scott's Fortnite did at $20 million including merchandise sales.
Stay tuned to Xfire for more Fortnite news.