You've got to give Microsoft's marketing department kudos for knowing to strike while the iron is hot.
Fresh on the heels of Halo Infinite's first technical test, Microsoft decided to bring in a 1:1 scale, working Warthog to the premiere of Free Guy and it could not have been more perfect.
Is the Warthog going to cameo in Free Guy?
For those that don't know, Deadpool actor Ryan Reynolds is set to star in the video game movie, Free Guy. Reynolds is originally a Non-Playable Character, otherwise known as an NPC, who gains sentience and realizes that he's just inside a video game. He then decides to take up arms and fight against the powers that be.
Free Guy has a weird and unusual plot for sure, but one that shouldn't surprise fans as it stars the internet's favorite celebrity troll.
In the weeks and months leading up to the release of Free Guy, other films and franchises have had their fill of fun trying to advertise the movie. There was the Deadpool and Korg TV spot, along with Hugh Jackman's reaction to it.
Now, Halo's iconic Warthog vehicle just crashed into the premiere of Free Guy, and it appears that audiences, including Reynolds, could not be any happier.
Whether you're blasting your way through the streets of New Mombasa or stylishly cruising the highways of Free City, the versatile and venerable Warthog is always ready for action. 😎 pic.twitter.com/awkwMlpt0o
— Halo (@Halo) August 4, 2021
The official Halo account dropped several images featuring several popular figures who either starred in or made a cameo in the film.
It's worth noting that this isn't the first time that 343 or Microsoft has used the Warthog in its marketing efforts. However, this is the first time that we're seeing the hulking tank on a red carpet.
As for Free Guy, critics seem to be loving the film so far. Many are saying that it is an enjoyable homage to the gaming community. If the consensus is still the same when it comes out publicly on August 13, we might just have no choice but to update our list of the best video game movies.
Speaking of, Free Guy is the latest in a long line of films and TV shows that's taking advantage of the growing acceptance of the video game industry. Netflix, in particular, has a laundry list of video game adaptations. The streaming platform has even decided to expand its reach to the video game space, with reports that it's going to include video games as part of its subscription soon.
Meanwhile, over on Halo's side, 343 Industries has hinted that the buggy first technical test was just the first of many. A couple of weeks ago, Xbox boss Phil Spencer downplayed the importance of Halo Infinite for the Halo franchise. However, after seeing how much effort Microsoft and 343 are putting into marketing the game, we're inclined to disagree.
It will be interesting to see what 343 and Microsoft come up next as part of their marketing efforts for Halo Infinite.