It appears that all the backlash and negativity isn't stopping Ubisoft from implementing non-fungible tokens (NFTs) into its games.
Earlier this year, the publisher of popular video game franchises such as Assassin's Creed, Tom Clancy, and Ghost Recon, revealed its plans to create blockchain video games. However, no one thought that Ubisoft was going to take action so soon. After all, other companies who made similar announcements have since backtracked such as Discord.
Now, to everyone's surprise, Ubisoft is ending the year with the confirmation that it is going to start integrating NFTs into its games.
How does Ubisoft Quartz work?
It's hard to escape the NFT craze when everyone is getting in on it. Despite the negative public reception, movie studios continue to take advantage of NFTs. For example, Quentin Tarantino recently announced that he was going to sell NFTs containing never-before-seen images from the classic 1994 comedy film, Pulp Fiction. There's also the living-eco Star Trek NFT that was announced recently.
Suffice to say, NFTs are everywhere. Of course, for a prominent video game publisher such as Ubisoft to get in on it is something to behold.
According to Ubisoft, it will start implementing NFTs in Ghost Recon: Breakpoint via Ubisoft Quartz. The publisher explains that players will receive free limited cosmetic item drops in Breakpoint as part of their efforts. These drops will get unique serial numbers with their owner's name attached for life. However, unlike other in-game cosmetics, players can resell these NFTs whenever they want.
Naturally, fans had something to say about Ubisoft's latest endeavor. Some even went as far as to tell Ubisoft that it was lucky that YouTube had already disabled dislike counts, although it is possible to bring them back if you want.
Either way, it will be interesting to monitor this situation going forward. The more people that come forward with their discontent, the more likely other companies will probably think twice about launching their own NFTs. Then again, if Ubisoft's foray into NFTs proves successful, who knows how many others will follow suit, regardless of the negative comments and complaints?
In other Ubisoft news, the publisher just confirmed the release date (and lower price) of Rainbow Six Extraction. In addition to this, Ubisoft also announced that it was going to launch a theme park in France in 2025.