Take-Two CEO is not a huge fan of Game Pass' strategy

According to Strauss Zelnick, Microsoft's investment in getting games to launch on the Game Pass "makes no sense".

If you've ever wondered why the games by the many Take-Two Interactive subsidiaries don't release their games on the Xbox Game Pass on day one, Strauss Zelnick has you covered.

Take Two Ceo Not Fan Game Pass
GTA 5 has been in and out of the Xbox Game Pass in recent years.

In a recent earnings call, Zelnick doesn't see the good of releasing games on a subscription service the day that they hit store shelves. Specifically, Zelnick had this to say:

I don't think that ever made sense. I still don't think it made sense. And I believe that it's now becoming obvious that it doesn't make sense. It's just a lost opportunity for the publisher.

Zelnick adds that he doesn't think that the subscription business is a "mass market service that supplants the interactive entertainment business as we know it at all. And I don't think there's any evidence to the contrary so far".

Take Two Ceo Not Fan Game Pass
NBA 2K23 could've used the added player numbers from the Game Pass but Take-Two Interactive is having none of it.

This isn't the first time Zelnick has said something along the same lines.

Ironically, this is the same perspective of several people over at Sony, including the executives. Of course, it only makes sense for Phil Spencer, Microsoft Gaming's CEO, to think otherwise. But, when you look at the numbers, the only way for all parties involved to win is if a game really blows up on the Game Pass at launch but even then, such a success isn't sustainable. We don't have concrete numbers to back up our claims, save maybe the Game Pass that hasn't really grown at the rate that Microsoft is expecting.

Of course, the numbers that we do have do suggest that Microsoft's investment in the Xbox Game Pass has paid off. In a recent report, Microsoft claims Game Pass made nearly $3 billion last year.

Take Two Ceo Not Fan Game Pass
Take-Two Interactive and Sony are just some of the few companies who are very vocal about their dislike of Microsoft's strategy with the Game Pass.

As for Take-Two, the company's biggest upcoming release, GTA 6, casts a huge shadow over the rest of the gaming industry. After being confirmed and even leaked, Take-Two and Rockstar Games are staying disciplined. Both are yet to show anything for GTA 6. But, Zelnick did confirm that development on GTA 6 is going well despite the hacking fiasco, so it's not all bad news.

Ray Ampoloquio
Ray is a lifelong gamer with a nose for keeping up with the latest news in and out of the gaming industry. When he's not reading, writing, editing, and playing video games, he builds and repairs computers in his spare time. You can find Ray on Twitter.
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