Rotten Tomatoes and TikTok partnership lets users link to ratings and reviews

In what has to be one of the more unlikely partnerships, TikTok users can now start linking to ratings and reviews from Rotten Tomatoes.

Rotten Tomatoes is one of the most popular review-aggregation websites for television and film. On the other hand, TikTok is a social networking service that pretty much dictates today's trends. At first glance, both of these don't have too much in common. But, it appears the two companies saw that there were enough similarities to strike a partnership and integrate Rotten Tomatoes into what TikTok refers to as the "TikTok Jump".

Considering how much TikTok is worth, we're surprised that its parent company didn't just go ahead and buy Rotten Tomatoes.

TikTok Jump will likely be just the first of many

The goal of the partnership is to give creators more ways to fully inform fans.

With TikTok Jump, users can now select Rotten Tomatoes from its list of available Jumps and link to TV trailers, movies, ratings, reviews, and other important information.

In its press release, Rotten Tomatoes describes how popular "Film and TV clips and soundbites" have been on TikTok. Because commenters frequently request "more information on the content they're discovering", the site's partnership with TikTok will make it easier for creators to "inform and entertain audiences".

By partnering with TikTok, Rotten Tomatoes will have allowed itself to reach even more audiences, especially Gen Z.

According to Wallaroo Media, as much as 60% of all users on TikTok are Gen Zers. In making Rotten Tomatoes more accessible, it just opened itself up to an audience that will make up the majority of the world's population within the next few years.

TikTok Jump is a relatively new feature for the social media giant. Since its launch, TikTok has partnered with other companies to try and integrate their content within its app. Before Rotten Tomatoes, TikTok had already secured partnerships with Quizlet, BuzzFeed, Wikipedia, and Jumprope, among others.

It will be interesting to see what will come out of TikTok and Rotten Tomatoes' partnership, as well as what will come next.

Speaking of Rotten Tomatoes, the early reviews for Marvel's Spider-Man: No Way Home are already in. With the embargo now lifted, most critics have finally had a chance to give their two cents about the upcoming MCU film. It appears that No Way Home is living up to expectations if not exceeding them. Of course, only time will tell if it can maintain its current 100% rating on Rotten Tomatoes.

Ray Ampoloquio
Ray is a lifelong gamer with a nose for keeping up with the latest news in and out of the gaming industry. When he's not reading, writing, editing, and playing video games, he builds and repairs computers in his spare time. You can find Ray on Twitter.
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