Pixel 7 and Pixel 7 Pro take center stage at the latest Made by Google event

Hardware season is in full swing and it's now Google's turn to make a case for why you should pick their side.


Google's Pixel lineup has never sold as well as you might expect from a massive company like Google. At some point, people blamed Google for its lack of effort. But, with the release of the Pixel 6 series last year, things started looking up for Google. The Pixel 6 alone ended up selling more than the Pixel 4 and 5 combined. Now, Google has just unveiled the entire Pixel 7 lineup and it's got high ambitions for the follow-up.

It's believed that Google has ordered more than 8 million units of the Pixel 7 and Pixel 7 Pro.

Here's everything that Google announced at the recent Made By Google event:

  • Pixel 7 - £599 / $599 / AU$999
    • Redesigned back camera pump
    • New punch-hole style front camera
    • Google Tensor G2 processor
    • Android 13
  • Pixel 7 Pro - £849 / $899 / AU$1299
    • Triple-lens camera with pill-shaped cutout
    • Polished aluminum finish
    • Aluminum camera bar
    • Android 13
    • 30x camera zoom
  • Pixel Watch - £340 / $350 / AU$550 for the Wi-Fi and GPS edition and £380 / $400 / AU$650 for the LTE version
    • Rounded-edges
    • Three stainless steel finishes: black, silver, and gold
    • Heart rate sensor
    • ECG readings
  • Google Tensor G2
    • This is the in-house chip powering the Pixel 7 and Pixel 7 Pro
    • Excellent AI computation capabilities
  • Pixel Tablet
    • Can be used as a tablet and as a Nest Hub
    • Use "nano-ceramic" coating inspired by porcelain
The Pixel 7 and Pixel 7 Pro is a budget-friendly take on the flagship phone market.

In a world of price hikes, it's refreshing to see Google selling the Pixel 7 at the same price as the Pixel 6 did at launch. This should endear the new phone to the more economically-minded audience. It's believed that Google will launch a Pixel 7a (or whatever it decides to name the successor to the Pixel6a), so we should see a more affordable alternative in a few months.

What stands out from the Pixel 7 and Pixel 7 Pro is the emphasis on privacy and security. It's probably not enough to hold a candle to Apple's established branding, but the combination of the Titan M2 chip, built-in VPN, facial recognition, and fingerprint scanner, should get fans to take notice.

The only question now is, is it enough for consumers to line up for an upgrade?

Ray Ampoloquio
Ray is a lifelong gamer with a nose for keeping up with the latest news in and out of the gaming industry. When he's not reading, writing, editing, and playing video games, he builds and repairs computers in his spare time. You can find Ray on Twitter.
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