Activision Blizzard is one of the biggest and most profitable video game companies in the world. But, even this titan isn't immune to downtrends. The soon-to-be Microsoft subsidiary just revealed how its current games are doing and it's not looking good.
Activision has made it no secret that Call of Duty: Vanguard was a disappointment and the situation hasn't improved since. In fact, Call of Duty just posted a substantial dip in Monthly Active Users.
According to the publisher, its marquee shooter franchise saw its Monthly Active Users drop from 100 million in Q1 to 94 million in Q2. This is the first time that Call of Duty's total userbase has fallen below 100 million since Call of Duty Mobile and Warzone launched in late 2019 and early 2020, respectively. To make matters worse, Call of Duty had as many as 150 million users last March.
Activision Blizzard reported that it only earned $1.64 billion in revenue for Q2. This is not a small sum, but it's nearly half of what the company pulled in during the same quarter last year. Activision blames this financial dip on a lack of new releases this year and lower player interest in its franchises, namely, Call of Duty.
The good news is that things are looking up for Activision. Infinity Ward will release Modern Warfare 2 on October 28 followed by Warzone 2 soon after. In addition to the pair of Call of Duty games, the Blizzard side of the company will roll out World of Warcraft: Dragonflight and World of Warcraft: Wrath of the Lich King Classic as well as Overwatch 2.
With all that said, we'd be surprised if Activision Blizzard hasn't recovered yet by the next quarter.