Social media and review embargoes are part of big movies, as they hold special screenings for critics early. To prevent leaks, participants of an advanced screening are restricted from posting anything related to the movie until a specific date. The practice also helps ensure that critics have enough time to release their articles and prevents reviews from potentially turning away audiences.
Marvel’s Ant-Man and the Wasp: Quantumania will hold an early screening for critics and journalists. While the exact date is known only to those invited to the special premiere, the date for the lifting of the information embargo on Ant-Man 3 has been shared on Twitter.
Steven Weintraub revealed that the social media embargo for Ant-Man and the Wasp: Quantumania will be lifted on February 6. The full review embargo will end on February 14, which is three days before the movie premieres for the general public.
"The Ant-Man and the Wasp: Quantumania social media embargo lifts Monday, February 6th at 9:00pm PT and the review embargo breaks on Tuesday, February 14th at 9:00am PT / 12:00pm ET," Weintraub tweets.
the #AntManAndTheWaspQuantumania social media embargo lifts Monday, February 6th at 9:00pm PT and the review embargo breaks on Tuesday, February 14th at 9:00am PT / 12:00pm ET. pic.twitter.com/RzmTOqqS5L
— Steven Weintraub (@colliderfrosty) January 19, 2023
Ant-Man and the Wasp: Quantumania kicks off Phase 5 of the MCU and part 2 of the Multiverse Saga. The movie sets up the entirety of Phases 5 and 6 as it will be the premiere of Kang the Conqueror in a feature film.
In the movie, Scott Lang and Hope van Dyne team up with Scott’s daughter Cassie and Hope’s parents Hank Pym and Janey van Dyne as they traverse the Quantum Realm in order to stop the biggest threat that the MCU has ever faced. Ant-Man will try to stop Kang from obtaining an item found in the sub-atomic realm that will help him win the Multiversal war.
The lifting of the social media embargo eleven days early shows how Marvel's confidence in the upcoming Ant-Man sequel. Critics will be allowed to post their first reactions to the film on social media once the embargo is lifted.
The full review embargo ends three days prior to the film’s release date. With full reviews, audiences have a better idea of what to expect from a movie. Normally, full review embargoes end just before the film becomes available to the public.
Fans have high hopes for Ant-Man and the Wasp: Quantumania. The trailers showcase a very different tone for the movie from previous films. The upcoming superhero film has a more serious tone to it, rather that the comedic vibe of the first two movies.
The shift in tone highlights the weight of this movie and its implications for the rest of the Multiverse Saga. Having the next big baddie debut in your movie is a pretty big deal. You also can't deny the sense of irony in seeing the smallest hero in the MCU taking on a villain who can literally conquer the multiverse.
It will be interesting what critics think of Ant-Man and the Wasp: Quantumania. It is certainly a must-see movie for fans of the MCU as it ushers in a new Phase.