WWE's return to Saudi Arabia for the Crown Jewel event is generating quite the buzz, and the central figure at the heart of this is none other than John Cena - the GOAT of the WWE.

Riyadh Season put all the speculations about Cena's involvement in this year's Crown Jewel to rest with the release of a promotional video.

Slated for November 4, the video highlighted the upcoming PLE and announced the participation of John Cena. 

إطلاق فيديو موسم الرياض بهويته الجديدة 2023
تجارب وفعاليات ترفيهية عالمية للحظات استثنائية#RiyadhSeason#BigTime pic.twitter.com/1hyRhq4wKF

— موسم الرياض | Riyadh Season (@RiyadhSeason) September 16, 2023

WWE's partnership with Saudi Arabia has led to some significant events over the years, with the Crown Jewel series also becoming one of the company's biggest ventures in the Middle East. But this year seems especially significant with the return of John Cena. The 16-time World Champion made his comeback to WWE at the start of this month and has since been set to appear on every SmackDown leading up to the end of October.

The timing of Cena's return aligns curiously with the Hollywood writers and actors strike, putting a temporary stop to most film and television production. This break in Cena's acting schedule has provided WWE fans with some memorable moments, including a reunion between Cena and Dwayne "The Rock" Johnson on a recent episode of SmackDown. The significance of this interaction cannot be understated, given the history and star power between these two figures.

However, while John Cena's appearance in Saudi Arabia seems almost certain, there is notable doubt about The Rock's participation. The allure of Saudi Arabia as a massive entertainment hub is undeniable. Significant boxing matches, golf events, and other global spectacles are taking place in the region. But, The Rock's involvement with Saudi Arabia might attract negative publicity, something the Hollywood A-lister might want to sidestep.

On the road to Crown Jewel, WWE has one more pit stop: Fastlane, scheduled in Indianapolis for October 7. While the anticipation builds for Crown Jewel, WWE's programming promises to deliver drama and suspense.

On a recent SmackDown episode, Cena was a guest on The Grayson Waller Effect. A surprise interference by Jimmy Uso led to a chaotic scene, eventually leading to AJ Styles coming to Cena's aid. This development teases potential alliances or confrontations in Saudi Arabia, possibly a Team Cena vs The Bloodline showdown.

If nothing else, this would basically give Roman Reigns a warm-up ahead of its rumored title defense later in the same month, presumably at Survivor Series on November 25.

Despite the promo by Riyadh Season, WWE has not officially disclosed the list of talents or matches for the Crown Jewel event. However, Cena's consistent appearances on SmackDown suggest he's gearing up for a massive showdown. With Roman Reigns also expected to take part in Crown Jewel, fans wonder about his opponent for the night.

The combination of Reigns, Jimmy Uso, Solo, and perhaps other surprise entrants could lead to a grand team face-off, reminiscent of the classic War games or perhaps even setting the stage for Survivor Series.

With Cena's return, potential epic matchups, and the electric atmosphere of international events, fans worldwide have every reason to tune in on November 4.