HBO Max raises add-free subscription price by $1

Warner Bros. Discovery is making a bold move by increasing the cost for the ad-free HBO Max subscription shortly after pulling large quantities of content from the service.

In a press release published on Thursday, the company announced the decision to increase the monthly price of HBO Max by $1, effective immediately. The news pertains to HBO’s ad-free tier, which moves from $14.99 to $15.99 a month. This is the first price increase the streaming service has implemented since its launch in May 2020.

hbo max price hike
At a month, HBO Max is now the second most expensive streaming option on the market

Existing HBO Max subscribers will see their bills go up by nearly 7% in the next billing cycle concluding on or after February 11. This development comes shortly after HBO Max removed vast quantities of content from the streaming platform in order to cut expenses.

Westworld and hundreds of classic cartoons like Sesame Street were caught in the crossfire. This added on top of the previous cancellations which included three seasons of The Flintstones and an HBO Max original series “Minx”, which previously received a Season 2 renewal.

“This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” HBO said in the press release addressing the public. It’s important to note that their ad-supported plan, which was introduced in June 2021, will keep its $9.99 per month cost for now. The pricing on the streaming platform had stayed the same since its launch, back when AT&T owned Warner Media.

hbo max price products
Product and user experience should improve significantly after the merger

But this move should come as no surprise to anyone given HBO’s directions recently. Warner Bros. Media merged with Discovery in April 2022, and changes have been underway ever since. With plans to launch a new streaming platform called Max in the spring of 2023 by merging HBO Max and Discovery Plus, funding will be crucial for the new streaming juggernaut. The conglomerate has lost half of its market cap since the merger, going from $60 billion right after merging to $30 billion less than a year later.

Warner Bros. Discovery CEO David Zaslav even admitted to the financial struggles recently, saying “it’s going to be hard” when asked about the company’s 2023 financial forecast of $12 billion. And they aren’t the only streaming service feeling the financial contraction that many analysts predicted for 2023. Netflix has problems as well while other tech giants like Apple are setting their sights on something new.

Scott Kostov

A passion for writing and gaming has propelled Scott down the path of content creation. When he isn't scouring every known source on the internet for information, he's a track addict vibing to music in the countryside of sunny Macedonia. Link up with Scott on Twitter and Steam.
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