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Gran Turismo musters impressive box office comeback

Gran Turismo got off to a slow start at the box office but has now crossed the $100 million mark after mustering a comeback.

Gran Turismo is a story of grit and perseverance.
Gran Turismo is a story of grit and perseverance.

When Gran Turismo arrived in theaters last month, it performed abysmally at the box office and only managed a $17.4 million debut gross. While it blundered the start, it seems like its zoomed ahead to regain the lead in the last lap.

Granted, the film finished first at the box office that weekend but it was because there was no strong contender for the position. The fiercest competition came from Barbie, which had been in theaters for over a month and had enjoyed an incredible run. Unfortunately, Gran Turismo dropped by 64% the following weekend for a $6.6 million gross.

Given Gran Turismo's slow start, many of us were not expecting it to get far in the race. Yet, per latest box office data, the film has now grossed over $100 million. Currently, it has grossed $39 million at the domestic box office and $63 million in international markets for a total of $102 million.

Gran Turismo tells the true life story of race car driver Jann Mardenborough and the challenges he overcame to become a professional race car driver. Mardenborough was a teenager who learned how to race from playing the racing simulator video game Gran Turismo.

He was so good at it that Nissan invited him to their academy where they trained exceptional Gran Turismo players and helped them go professional. Mardenborough was one of the few who made the cut. Unfortunately, he had an accident in his very first race that saw him severely injured and a spectator killed.

Gran Turismo got off to a slow start but has since made a comeback at the box office.

For the critics, the story hardly impressed. For context, the film only managed a 64% approval rating on Rotten Tomatoes indicating mixed reviews. However, the story resonated with the people who really matter: audiences. They were overwhelming in their approval and combined to give it a 98% audience approval rating on the same platform.

Gran Turismo was originally slated for release on August 11. However, Sony delayed its premiere to August 25 because the SAG-AFTRA strike meant the actors involved couldn't promote it. Meanwhile, the company showed previews in select theaters.

Why did Sony pursue this strategy? The speculation is that the company was hoping word of mouth would drive people to theaters. While we wouldn't say the film has been a massive success – it has a $60 million budget, we believe Sony's strategy has paid off, albeit modestly.

Gran Turismo is still racing its way through theaters across the globe.

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Tobi Oguntola

Tobi Oguntola // Articles: 677

Tobi is an avid reader with interest in everything entertainment. He also loves the big screen as it fuels his overactive imagination. When he is not reading a fantasy, sci-fi, or thriller novel, he is listening to music, playing games, watching TV, or surfing the internet.
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