Paramount Pictures is looking to give its upcoming movie, Snake Eyes: G.I. Joe Origins Days, a final marketing boost before it premieres this Friday, July 23.
The upcoming film is essentially a reboot of the G.I. Joe film franchise and will tell the story of Snake Eyes, the mysterious and literally silent ninja commando. He will be portrayed by Henry Golding (Crazy Rich Asians) as the film explores Snake Eyes' journey to learn how to become a ninja warrior from the ancient Arashikage clan.
How well will Snake Eyes do at the box office?
More and more movies that were initially set to premiere in 2020 are starting to hit theaters. This includes films such as Godzilla Vs. Kong, F9, and Black Widow, with all three setting pandemic box office records.
The success of the said films should bode well for Snake Eyes: G.I. Joe. It should also help that the film is premiering as scheduled.
Of course, Paramount isn't taking any chances.
In a final attempt to drum up as much excitement and hype for the film as possible, the third and final trailer for Snake Eyes is arguably its best yet. The 105-second clip contains just the right amount of ninja-specific action as opposed to focusing on how the film relates to the G.I. Joe franchise.
Not that it should just forget how it could potentially be the start of a new franchise, what with everyone's fascination for cinematic universe connections these days.
Will Snake Eyes kickstart a new G.I. Joe movie series?
As we've already mentioned, Snake Eyes: G.I. Joe Origins will serve as the reboot of the G.I. Joe movie series and Paramount was smart to choose arguably the most popular character in the series as its starting point.
Having said that, it remains unknown if Paramount has plans for future installments after this.
The first two movies were mild successes at a time when people went to theaters just because they could. 2009's The Rise of Cobra, starring Channing Tatum and Marlon Wayans, made $300 million on a $175 million budget.
Meanwhile, 2013's Retaliation did a bit better by pulling in $375 million on a $130 million budget. However, neither one of them was considered a must-watch. Not even the draw that is Dwayne "The Rock" Johnson (at least, for the sequel) can change that.
It stands to reason that Snake Eyes probably won't do as well as the previous G.I. Joe outings given the current situation, but who knows? A relatively slim competition with a bankable lead character could work well towards Snake Eyes' favor.
If Space Jam: A New Legacy can pull in $31.65 million in its domestic debut, there's no reason to believe that Snake Eyes will do worse.