Epic makes a massive investment in Lebron James' company

LeBron James’ SpringHill now has a valuation of $725 million after securing several investments including Epic Games.

Epic Games is behind one of the biggest games in the world right now and it's just gotten involved with one of the most famous athletes ever.

Epic Massive Investment In Lebron James Company
It's usually Lebron that's making big investments. This time around, it's his company that just secured a massive influx of cash.

According to The Hollywood Reporter, Lebron James' company with Maverick Carter, SpringHill, just secured a new round of funding. As a result, the company now has a valuation of $725 million. RedBird Capital led the current investment round. Meanwhile, Epic Games chipped in an undisclosed dollar amount alongside Nike and the Fenway Sports Group. However, the most interesting part here is Epic's investment, with SpringHill saying it will use the money to "bring unique content to the metaverse."

Are we going to see more of Lebron James in Fortnite?

Epic Massive Investment In Lebron James Company
Lebron James and Epic previously collaborated on a new skin earlier this year.

Earlier this year, Epic had already partnered with Lebron James. Epic brought in Lebron's likeness to the game in the form of playable character skin. This was part of SpringHill's marketing efforts for the James-led Space Jam sequel, Space Jam: A New Legacy. Although A New Legacy was critically panned, it still made more than $170 million at the global box office, which is slightly higher than its $150 million budget.

With that said, it is unknown what Epic Games' involvement with Lebron James' company means for Fortnite going forward.

What we are sure of here is that Epic just got a chance to work even more closely with Lebron, who is a multi-faceted athlete with a considerable amount of business savvy. The four-time NBA champion is a fan of video games himself, having been pictured several times in the past with a console. Also, a deal that includes Lebron extends to the James family. Lebron's son, Bronny James, is also a member of FaZe Clan, one of the most popular esports organizations in the world.

As for Springhill, the company's future is brighter than ever. Carter, who is Lebron's longtime friend, explained that the investment will give SpringHill the necessary funding to produce more content. SpringHill will also use the money to acquire other production companies, as well as invest in and buy more intellectual properties. Carter added that SpringHill's revenue is expected to soar past $100 million in the next year.

Ray Ampoloquio
Ray is a lifelong gamer with a nose for keeping up with the latest news in and out of the gaming industry. When he's not reading, writing, editing, and playing video games, he builds and repairs computers in his spare time. You can find Ray on Twitter.
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