EA is close to signing a massive deal with the English Premier League

Electronic Arts ended its decades-old partnership with FIFA last year, resulting in a name-change to its long-running soccer sim.

EA’s FIFA 23 is the last entry in the renowned football video game series after EA and FIFA failed to reach an agreement to extend their long-running licensing deal. Now, EA is partnering with the most-watched sporting league in the world.

Ea Is Close To Signing A Massive Deal With The English Premier League
The English Premier League is close to being a part of the EA Sports FC.

EA is finalizing a new deal worth £488 million with the English Premier League according to a report by Sky Sports. With this new deal, EA will retain its status as the Premier League's partner and official video game license holder. The report claims that representatives from 20 Premier League club teams were briefed in a meeting last Friday regarding the deal.

This new licensing agreement will reportedly be for six years and is worth £80 million annually for the league. The existing deal between the parties is worth around £40 million. The Premiere League will be a part of EA Sports FC once the deal is completed.

Ea Is Close To Signing A Massive Deal With The English Premier League
The Premier League is the most-watched football league in the world.

The new deal reflects the commercial viability of the EPL now that it's grown into the most profitable sporting league in the world, thanks to its lucrative television licensing agreements. The English Premier League also attracts the best talent in the football world, such as Norwegian footballer Erling Haaland.

More importantly, the English Premier League deal will replace the licensing deal between EA and FIFA, a deal that spanned three decades. FIFA reportedly asked for $1 billion for a new licensing deal per four-year World Cup cycle. EA CEO Andrew Wilson recently said that money was partly the reason why the studio chose not to renew the deal with FIFA. However, EA also wants to create the best football video game experience for fans of leagues around the world.

"Money plays a critical role in most negotiations, but the reason we are doing this is to create the very best experiences we can for both players and partners," Wilson said. "As part of that you consider whether or not your investment in one place is better or worse than an investment in another."

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FIFA reportedly asked for $1 billion per four-year World Cup cycle.

EA will lose the FIFA branding and the rights to the World Cup sporting event. However, the game developer has signed 19,000 athletes, 700 teams, 100 stadiums, and over 30 leagues. Fans can still expect real athletes, teams, and venues for EA Sports FC.

The first-ever EA Sports FC will head to the PC, PS5, and Xbox Series S/X, on September 29.

Darryl Lara

Darryl has been gaming since the early 90s, loves to read books and watch TV. He spends his free time outside of gaming and books by riding his motorcycle and taking photographs. You can find Darryl on Instagram. Check him out on Steam and Xbox too.