- H3 Entertainment is working on a sequel to the 2019 horror hit movie Brightburn.
- The company will integrate the Metaverse, AI, and Web3 technologies in its production process.
- The company promises to integrate these new technologies in a responsible and inclusive way for professionals and fans.
Brightburn, the horror film with an evil Superman-like character, might be getting a sequel after all. The film arrived in theaters in 2019 to mixed reviews, including a measly 57% Rotten Tomatoes rating. Regardless, it was a modest hit at the global box office with a $32.9 million gross against a $6-12 million budget.
More importantly, Brightburn's relative success paved the way to talks of a potential sequel and a cinematic universe. Unfortunately, neither came to fruition. At least, until now.
A few days ago, Deadline revealed that Brightburn 2 is still in development. The H Collective, which produced the film is launching a new company named H3 Entertainment that will take over the development of Brightburn 2.
What's more? H3 Entertainment will make use of new technologies - Metaverse, Web3, and AI - in its filmmaking.
Given the controversy AI has caused in the filmmaking industry in recent times, this decision is interesting, to say the least. Fortunately, Mark Rau and Kent Huang, The H Collective's founders, seem willing to incorporate the technologies in a conscientious way starting with a promise to "respect professionals and fans while promoting responsible technology integration."
We think this is very important especially since one of the problems facing AI usage in filmmaking is the fear it will sideline many professionals. For H3 Entertainment to be successful, it will need to assuage this fear and integrate these technologies in a way that will make fans and professionals happy.
If the company can pull this off, we dare say it will be poised to be one of the leaders of a new Hollywood.
We think the company is on track for that. Apart from its promise to be responsible about technology incorporation, it says it aims to "introduce new revenue avenues through Web3 and the Metaverse, creating a fairer and more inclusive profit-sharing entertainment model for stakeholders like talent, fans, and IP holders to benefit and participate."
This statement suggests H3 Entertainment has everybody's interests in mind, including professionals and audiences, which is a lot more than we can say about the big Hollywood studios.
Apart from Brightburn 2, H3 Entertainment will be looking to incorporate these technologies in the development of three other projects.
The first of these is a television series, titled The Classic of the Mountains and the Seas, which will explore the ups and downs of the crypto trend. The second, Shadow Song, will tell the story of Jewish emigration to Shanghai, China during World War II. The third project is a family movie titled Prince Of The Seas.
Although Deadline's report confirms the H Collective's Brightburn sequel, it's far from a confirmation. To make it happen, a lot of things will have to fall into place. For one, the H Collective likely needs to line up a studio to sponsor the development. If they don't, the entire process can be derailed and the project left wallowing in development hell.