- The fantasy comedy film Barbie, starring Margot Robbie and Ryan Gosling, has secured its position as 2023's highest-grossing film and is now set for a digital release on September 12.
- Greta Gerwig, who directed Barbie, made history by being the first solo female director to cross the $1 billion mark.
- The movie premiered on July 21 and quickly surpassed global box office expectations, even outperforming Chris Pratt's Super Mario movie and Christopher Nolan's Oppenheimer.
It looks like Barbie is finally done setting movie records - at least in the box office. The fantasy comedy flick is finally getting a digital release date after becoming the year's highest-grossing film. Margot Robbie and Ryan Gosling are heading to digital media as Warner Bros Pictures announced that the movie will be available online on September 12.
The film will also reportedly be available on Prime Video, although Warner Bros has yet to give an official announcement. The movie will be available for "premium digital ownership" or for 48-hour rental at participating digital platforms.
Barbie, one half of the cultural phenomenon known as Barbenheimer, premiered on July 21 and has since smashed several movie records. Greta Gerwig is the first solo female director to break the $1 billion barrier and the second movie this year after The Super Mario Bros. Movie.
Earlier this year, Chris Pratt's Super Mario movie was seemingly poised to be a breakaway success while DC and Marvel movies were underperforming. However, Barbie surpassed all expectations as it had several chart-topping weekends at the global box office. Despite sharing its opening weekend with Christopher Nolan's Oppenheimer, the film smashed box office records around the world.
Barbie also became the highest-grossing film of all time for Warner Bros. Pictures. The movie dethroned Harry Potter and the Deathly Hollows – Part 2 from the top spot after 12 years. Barbie is now in fifteenth place in the highest-grossing movies of all time list. It looks like the movie will not be catching Avengers: Age of Ultron for fourteenth place as the movie is already coming to digital media.
Barbie's title as the highest-grossing movie of the year still isn't guaranteed at this point as The Marvels and Aquaman and the Lost Kingdom are set to premiere in November and December, respectively. The prequel to The Marvels grossed $1.13 billion while the first Aquaman movie earned $1.148 billion.
However, Marvel and DC comic book movies have been seriously underperforming at the global box office recently. DC Studios has seen the worst of it with Shazam! Fury of the Gods and The Flash losing money for the company.
Marvel's Ant-Man and the Wasp: Quantumania also had underwhelming results, but James Gunn's final MCU film in Guardians of the Galaxy 3 went on to become the fourth highest-grossing film of the year, so it's quite a mixed bag. We'll see how the upcoming premieres pan out.
Barbie will be available for purchase or rental on September 12.