Soulja Boy rose to prominence back in the late 2000s for his self-published single, Crank That (Soulja Boy), which topped music charts in the United States for nearly two months. Soulja Boy ended up riding the wave of popularity that the song generated for years until his fame eventually mellowed out.
These days, the 31-year-old rapper, who was born DeAndre Cortez Way, has become more well-known for making bootleg gaming consoles that never launch and for taking shots at prominent people within the gaming industry like former Nintendo president Reggie Fils-Aime. Most recently, he was heard making the outrageous claim of owning Atari, only for Atari to quickly deny his statements.
Soulja Boy continues to shoot his shot only to be shot down
On one hand, you can't exactly fault somebody for shooting their shot. That's exactly how Soulja Boy's career started. Because of this, his relentless approach to apparently trying to make it in the video game industry shouldn't come as a surprise. However, there comes a point in time when people ought to learn their lesson. It appears that Soulja Boy hasn't learned his yet.
After his failed attempt at making a new console in 2019, which resulted in multiple cease and desist orders from the top guns in the gaming industry, as well as making jokes at the expense of fan-favorite Reggie Fils-Aime, Soulja Boy's latest attempt at trying just doesn't make sense.
In the video above, Soulja Boy makes the outrageous claim that he owns Atari. He adds that his run of bootleg consoles impressed the Japanese console manufacturer, which led to him inking two deals with Atari (which he also apparently owns - so he did two deals with himself?).
Suffice to say that Atari was not pleased with Soulja Boy. The console manufacturer went on Twitter to say: "We know that CEO of Atari is a dream job, but that honor belongs to Wade Rosen."
The gaming industry has a lot to offer for celebrities and popular figures. Rapping legend Snoop Dogg has found his niche online as a streamer and Soulja Boy has too. He was even welcomed by the Destiny community earlier this year. However, Soulja Boy can't just go around naming names and dropping claims. As far as shooting his shot goes, claiming to own a console manufacturer is crossing the line.
Here's to hoping that Soulja Boy has learned his lesson. If he hasn't, which is probably true judging by his response to Atari's denial, well, we wouldn't be surprised.