Xfire Management Team
Malcolm CasSelle, Chief Executive Officer
CasSelle is a lifetime gamer and serial entrepreneur. Most recently he lead Groupon operations in Eastern China for the Joint Venture with Tencent and took it from startup to $10M run rate up to IPO in fall 2011. Prior to Groupon, he has founded several start ups in the Internet industry that resulted in a successful IPO in Hong Kong (PCCW) and a trade sale in the US (NetNoir). He has also invested successfully in gaming and social media companies. He loves Sci Fi, martial arts, and FPS.
Mark Donovan, President
Donovan is an avid gamer who previously co-founded Titan Gaming in his dorm room while at McGill University. He led the company’s seed financing round, and oversaw the development of the company’s skill gaming platform, which recently launched on Facebook as “Games and Prizes.” In 2010, Titan Gaming raised over $1 million in seed financing from some of Southern California’s most influential technology investors, including Michael Robertson, Carlos Bohla and Tomorrow Ventures before acquiring Xfire from Viacom in August of the same year. Donovan led efforts to spin Xfire out of Viacom in the summer of 2010 and became the company’s president in the spring of 2011. When Mark isn’t busy running Xfire you can find him speaking at gaming industry events or playing first-person-shooter games like Call-of-Duty or Cross Fire.
Juston Brommel, Chief Marketing Officer
Juston is a digital monetization and gamification expert with 13 years of experience architecting and optimizing multi-channel programs, such as the web, apps, and mobile. In his current role, Juston is responsible for user acquisition, monetization, marketing optimization, and business intelligence. Prior to Xfire, he founded several interactive companies including: AdRadian (affiliate network), Revenue APEX (specialty finance), and INBOX Marketing (interactive agency). INBOX Marketing was acquired by Responsys, the #1 provider of multi-channel marketing automation software and services per top industry analysts Forrester and Jupiter, who went public on the NASDAQ in April 2011. Juston’s business process and marketing methodologies are the IP that fuel two of Responsys five enterprise software modules.
Paul Kim, Vice President Business Development
Paul Kim runs business development for Xfire with a primary focus on creating partnerships with game publishers, developers and 3rd party partners to strengthen Xfire's user base and globalize the Xfire brand. Paul is a PC gaming industry veteran, having led licensing and business development for Gazillion Entertainment and their major titles, Marvel Super Hero Squad, Fortune Online, Jumpgate Evolution and Lego Universe. He has also led business development at Affinity Media and the ZAM Network where he strengthened their brands: Thottbot, Wowhead, Allakhazam and PlayerAuction. Paul was also critical in the creation of GoPets, a virtual pet social networking community.
Niles Plante, Product Manager
Niles brings with him over a decade of product and project management experience in the entertainment software space. With extensive experience bringing product to market on mobile and online platforms, and a passion for gaming, Niles shepherds Xfire’s product vision of bringing utilities to the gaming community that help improve gamer’s skills and socialize their gaming identity. Before joining the ranks at Xfire, he performed producer roles at EA Mobile and EA Online, opened game services offices overseas, and consulted for clients entering the serious games sector to train military, health, and IT professionals.