Media Contact for Xfire:

Brooke Hammerling

Zeno Group

212-299-8965

brooke.hammerling@zenogroup.com

GAMING AND ENTERTAINMENT INDUSTRY VETERAN GREG BALLARD TO JOIN XFIRE’S BOARD OF DIRECTORS

Menlo Park, CA – September 26, 2005 – Xfire, Inc., the world’s fastest growing online gaming platform and community, today announced the addition of gaming and entertainment expert Greg Ballard to its Board of Directors. With over two million registered users, Xfire™ is a free service which offers a server browser, IM, and file download system designed specifically for online gamers.

“We are very honored that Greg has joined Xfire’s Board,” said Mike Cassidy, CEO of Xfire, Inc.  “He has tremendous experience in exactly the right market segments, and he has already made a number of significant contributions within weeks of joining.”

Greg currently serves as President and CEO of Glu Mobile, a leading developer and global publisher of mobile entertainment, including games based on brands from Atari, Cartoon Network, FOX Sports, Nickelodeon, PopCap Games and Twentieth Century Fox.   Prior to his appointment at Glu, Greg was CEO at SONICblue, and prior to that at MyFamily.com. He also served as CEO of 3Dfx, where, over a three-year period, he grew the company from $4 million to an annualized rate of more than $400 million. Greg also served as CEO and COO for Warner Custom Music, a division of Time Warner, Inc.  Before that, Greg was president of Capcom Entertainment, the U.S. subsidiary responsible for hits such as Street Fighter, Mega-Man and Resident Evil. In addition, Greg was COO and CFO of Digital Pictures, a leading video game developer for Sega CD. He was awarded a B.A. from the University of Redlands and a J.D. from Harvard Law School.

“I’m delighted to join Xfire’s Board,” said Greg Ballard.  “This is an exciting time for gaming and it is a pleasure to be directly involved with such a successful service as Xfire.”

Xfire has simplified gaming by launching the following features:

• Friend List for Gamers – Xfire users can see when their gamer friends are online and what games they are currently playing.
• One-Click Join – Xfire users can see what games their friends are playing and use the one-click join feature to play alongside their friends instantly.
• Xfire In-Game Messaging – Xfire users can send and receive instant messages while playing in many games without having to minimize or Alt-Tab out of the game.
• Stats Tracking – Through automatically updated player profiles, Xfire displays what games users are playing and how many hours they have played them.
• File Downloads – Xfire’s file download system deliver demos, patches, trailers, and other files to users via a closed peer-to-peer distribution system. Xfire can detect when a user is playing a game and automatically pause the download until the user exits the game. Xfire also offers users the ability to sign up for channels so they can get files delivered automatically based on their interests.
• Voice Chat – Xfire allows gamers to talk to each other over a private peer-to-peer chat network.

To download Xfire for free please visit www.xfire.com. 

About Xfire

Xfire, Inc. (www.xfire.com) is the fastest growing online gaming platform and community in the world.  Xfire helps gamers play with their friends much more easily. Xfire is also a server browser, IM, and file download system designed just for gamers. Xfire has over 2 million members in over 100 countries.  The company was founded by Dennis "Thresh" Fong (World Champion of Quake) and Mike Cassidy (former CEO of Direct Hit).  Xfire is funded by Draper Fisher Jurvetson and NEA.  Xfire is supported by advertisers and marketers trying to reach the 18-34 male audience.