Media Contact for Xfire: Media
Contact for Spike TV:
Brooke Hammerling Debra Fazio
PR21, Inc. Spike TV
212-299-8965 212-846-6240
brooke.hammerling@pr21.com debra.fazio@spiketv.com
XFIRE™ AND SPIKE TV™ LAUNCH
“BUILD THE BIGGEST GAMER NETWORK”
CONTEST
Player with Biggest Network of Gamer
Friends Wins a Trip to Spike TV’s 2004 Video Game Awards
Menlo Park, CA – August 12, 2004 – Xfire, the killer app for
gamers, and Spike TV, the first network for men, today announced the launch of
the “Build the Biggest Gamer Network” contest. To enter, players download the Spike TV-skinned
version of Xfire and invite their gamer friends to join in order to build the
biggest gamer network of friends and friends-of-friends. The contest ends at 12:01 AM ET on August 20,
2004. The winner will receive two
tickets to the 2004 Spike TV Video Game Awards, including roundtrip airfare to
Xfire is a free tool that automatically tracks when and where gamers’ friends are playing PC games online. With one click, gamers can instantly join their friends’ games or play with friends of friends. Xfire also lets gamers message their friends who are in-game without crashing their game. On Monday, Xfire also announced PC game server browsing and joining functionality that tracks a player’s recent and favorite servers, along with their friend’s favorite servers.
The “Build the Biggest Gamer Network” contest will kick-off
at QuakeCon 2004, in
“Many Spike TV viewers are big online gamers, and we wanted to do something fun for them,” said Kim Morgan, Director, SpikeTV.com. “Xfire makes it extremely easy for Spike TV viewers to play online games with their friends.”
“Xfire and Spike TV share a
common audience so this is a perfect fit,” said Dennis “Thresh” Fong,
co-founder of Xfire and world champion of Doom and Quake. “The Build
the Biggest Gamer Network contest provides these viewers an amazing
opportunity to expand their gaming network and to win a trip to one of the
coolest award shows around – the Spike TV 2004 Video Game Awards.”
About Xfire
Xfire is the leading online game platform in the world. The Xfire service (www.xfire.com) is the first social networking
tool for gamers. Xfire helps gamers play
with their friends much more easily.
Xfire is also a server browser and an IM designed just for gamers. Xfire is now on over 500,000 gamers’ PC’s in
over 100 countries. The company was
founded by Dennis “Thresh” Fong (World Champion of Quake), Mike Cassidy (former
CEO of Direct Hit), and Max Woon and is located in
About Spike TV
Spike TV, the first network for men, is available in 87 million homes and is
a division of MTV Networks. MTV Networks, a division of Viacom International
Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming
services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at
NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which
are trademarks of MTV Networks. MTV Networks also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming services
can be seen worldwide.
