Random correction =P Guild Wars is 3 full separate games that can be linked + 1 expansion pack that requires any one of the full games, so in essence if you buy the entirety of Guild Wars, you're really buying 3 full separate games, which is why they're "full priced". And I've never seen GW marketed as a free-to-play game, ever, they simply advertise that they don't charge a monthly fee.

I agree with you, though. F2P, while technically true, is just a hook to draw the gullible in to tease them with how much fun they could be having without calling what content new players are allowed to access a "demo" or "trial" of the game. Take DDO or now LOTRO for example. They allow you to have full access to the game and everything in it.... up to a certain level. Then there's absolutely nothing for you to do without buying a temporary "quest pack" or the like. Alternatively, you can pay the monthly subscription fee or buy a several hundred dollar "lifetime subscription", which completely removes the "free" part of the picture. Many more MMO's are coming out using that income style as well, I rally don't understand what the draw of it is, it's abhorrent to me, personally.

To be totally honest though, 90% of items in cash shops I see in most micro-currency driven games... don't appeal ot me in the slightest. The only cash shop items I've ever shown an interest in are 2 items in Runes of Magic (both of which I got on sale for a grand total of $15, bwuahaha), a full-set outfit on Asda Story which was not only way too expensive, but required almost max level which I never planned on attaining, and I'll admit to wanting and buying several items on the Guild Wars site (3 extra characters slots (planning on at least one more =P), 4 sets of aesthetic character costumes for each of my 2 accounts, a makeover credit pack, and a character renaming pack). With that said, I do have 2 full accounts, and I really don't mind putting so much money toward a game developer whose products I support wholeheartedly.

/end_rant